sarah Coventry

Sarah Coventry jewelry was named after the granddaughter of Lyman K. Stuart, the founder of the company. Established in 1949, it is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce their jewelry. Most of the production happened in the state of Rhode Island.
Until 1984, when the company closed its doors, Sarah Coventry jewelry was purchased at home jewelry parties by "fashion directors" throughout the country. However, Sarah Coventry jewelry was re-opened years later by new owners and is currently being distributed by representatives via catalogues, the internet, home shopping networks, and other means.